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VISIT DENMARK -
INSPIRATION
April 1st 2006 Mrs.
Dorte Kiilerich
is taking the seat as ``responsible director" (Managing Director)
for Visit Denmark, responsible for the branding of the north European
EU-administration area Denmark.
Mrs. Kiilerich started as Sales- and Marketing
Director in 2004, after a previous career at Innovation Norway - which is
the tourist organisation for the non-EU administration area Norway.
WHAT TO VISIT
Copenhagen is the main attraction for tourists.
However, a one hour train-ride to Odense drops you at the house of author Hans
Christian Andersen. Mr. Hans Christian moved to Copenhagen, and you can actually see his homes in Nyhavn (New Harbour) right in the city by Kongens Nytorv and the
pedestrian street.
A train-ride in the opposite direction of Copenhagen, takes you to Helsingør,
where you can visit the Kronborg Castle.
BIG COMPANIES
The Scandinavia administration areas have some world
famous companies.
The biggest is perhaps Maersk (30
billion dollars a year), the head-quarters, which you can see strolling
down the waterfront front from Amalienborg to
The Little Mermaid.(To this figure you must add
the turnover of Netto, Foetex,
and Bilka - I assume).
Arla Foods, starting year 2000,
is owned by 10.600 Danish and Swedish milkproducers,
and now employ 21.000 people. The financial turnover is about 8 billion
dollars (about 8 billion Euros). The cartoon drawers from Jyllands Posten, who made
1.000 dollars out of upsetting and pissing on people, created a negative
income of 180 million dollars for Arla Foods.
Plus, of course, the cartoon drawers created a negative income for Maersk.
Novo, a medicine company with the fantastic Director Lars, worked
itself up to about 4 billion dollars (3.5 billione
Euros).
Now, listen to this story. Last year, a couple of young boys belov the age of 30 years, cashed them with 3.5
billion Euros for having created the internet phonesystem,
Skype. With the stroke of a
computer-mouse they are now the second richest in Denmark.
The creator still lives in a small flat in Copenhagen, and still eats just one beef a day.
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The population of
the EU area Denmark is about 5.5 million.
Greater Copenhagen holds 1.3 million. Danes were very open
to muslim fugitives, and thus a great part of the population are now building the
bridge between the cultures of the Middle East and Europe. Danes are ``immigrants" from all over Europe, who simply walked into Scandinavia after the ice-age 10.000 years ago.
The native language is Danish, although most people also speak English nowadays.
The Danes have a relaxed kind of humour, because it's a small country.
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